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Brown, Traci 2

Traci Brown, CSP
Fraud-Busting Body Language Expert & Best Selling Author
Traci Brown, Inc.

TIME Magazine has named Traci one of the nation’s top deception detection experts.  She’s trained alongside our country’s top law enforcement.

Ms. Brown is a frequent television guest and is the author of How to Detect Lies, Fraud and Identity Theft.  Her Fraud Spotting Learning Platform has helped companies stop millions in fraud loss.  She is currently ranked the #3 body language expert in the world.

Liar, Liar Pants on Fire
Thursday, April 18 | 4:00 pm - 5:00 pm

Discover how to win the game with clients, your boss, your team, and your prospects. Protect your hard-earned profits and catch would-be fraudsters before they can take away everything you’ve worked for. In this fast-paced keynote, you’ll discover how to use Traci’s 9-Point Fraud Spotting System to separate the lies from the truth, so you don’t innocently step into a business, life, or reputation-destroying event.

Keith Jordan

Keith Jordan, MBA, CAFS, NCT
President, Colorado Air Filter LLC

NAFA Guidelines:  Using them to your Advantage
Thursday, April 18 | 11:30 am – 12:00 pm

Gain key points for each guideline that you can use immediately to increase your sales, customer service and set you apart from your competition.

Corbat, Michael

Michael Corbat, CAFS
Vice President of Engineering
Rensa Filtration

Using Air Cleaning Devices with ASHRAE Standard 241
Thursday, April 18 | 10:30 am – 11:30 am

McCormick, Elizabeth 2

Elizabeth McCormick, CSP, CW2
Motivational Speaker Specializing in Leadership, Sales & Safety
U.S. Army, Retired

A decorated US Army Black Hawk Helicopter Pilot, Elizabeth McCormick flew air assault, command and control, top-secret intelligence missions, and transported high-level government VIP’s, transitioning from her military service to corporate management with her business background including being an international contract negotiator, and commodity manager in purchasing and supply chain for global corporations. Elizabeth is now an in-demand Motivational Keynote Speaker named by Choicepoint Health as one of the Top 30 Motivational Speakers in the WORLD, and a Leadership expert, currently #4 on the list of “Leadership Experts to Follow Online.”

Soar Your Sales Ramp Up Your Rapport to Better Relate and Be Relevant to Your Customers
90 Minute Keynote
Friday, April 19 | 9:30 am - 11:00 am

Needing motivation to perform at a higher level? Trying to exceed your current numbers without additional resources? Struggling to work cohesively and effectively with other teams? Motivational sales speaker Elizabeth McCormick will share her professional achievement and sales secrets for business. In the first half, through her stories of flying missions as a helicopter pilot, she will create an unforgettable experience for YOU while inspiring YOU to Soar Your Sales! In the second half, Elizabeth will switch to tactics so YOU can instantly connect in person, on the phone/zoom, or email; effectively follow up and respond; and increase your closing rate.

Hunter Most

Hunter Most, CAFS
Application Engineer
AAF Flanders

As Application Engineering Manager with AAF Flanders, Hunter Most works with manufacturer representatives, engineers, and end users from Canada to the Caribbean. His primary goal is to assist in the selection and implementation of application-based filtration solutions with optimal performance at the lowest total cost of ownership.

To accomplish this, he coordinates project teams including members of account, project, product, and industry segment managers across all channels to market.  He has also been at the forefront of AAF Flanders’ initiatives to elevate the role of Internet of Things (IOT) technology in the filtration industry.

Hunter is a Certified Air Filtration Specialist (CAFS) through the National Air Filtration Association (NAFA), where he is currently the Chair of the Technical Committee and a member of the Education and Guidelines Committees.

He lives in the Greater Philadelphia Area, where is he is a member of the local ASHRAE and IFMA chapters. He holds degrees in Industrial Engineering, Engineering Entrepreneurship, and Engineering Leadership Development as well as a certification in Lean Six Sigma.

CAFS Study Hall
Wednesday, April 17 | 9:00 am - 10:00 am

The Certified Air Filter Specialist (CAFS) program distinguishes those professionals who have demonstrated a thorough, up-to-date understanding of air filtration technology and high level of professionalism. To become certified, air filtration professionals must pass an extensive examination on the principles, methods and applications of air filtration. Join Hunter for a 1-hour follow-up to the CAFS Q&A held on April 3rd.


Kyle Megna
Air Things

The Future of Fresh Air: Navigating Post-Pandemic Changes in Indoor Air Quality
Thursday, April 18 | 2:40 pm – 4:00 pm

Join us as we explore the transformative impact of the pandemic on indoor air quality. We'll examine the latest trends in IAQ data, review critical legislative updates, highlight new funding avenues, and analyze market shifts that are influencing both residential and commercial spaces.

Siegel, Jeff

Jeffrey Siegel, Ph.D.
Bahen/Tanenbaum Chair in Civil Engineering
Professor of Civil Engineering and Mineral Engineering
The University of Toronto

Jeffrey Siegel, Ph.D., is Professor of Civil Engineering at the University of Toronto and a member of the university’s Building Engineering Research Group. He holds joint appointments at the Dalla Lana School of Public Health and the Department of Physical & Environmental Sciences.  He holds an M.S. and Ph.D. in Mechanical Engineering from the University of California, Berkeley as well as a B.Sc. from Swarthmore College.  He is fellow of ASHRAE and a member of the Academy of Fellows of ISIAQ.  His research interests including healthy and sustainable buildings, ventilation and indoor air quality in residential and commercial buildings, control of indoor particulate matter, the indoor microbiome, and moisture interactions with indoor chemistry and biology.  Dr. Siegel is an active member of ISIAQ and ASHRAE and was an associate editor for the journal Building and Environment from 2014-2018.  He teaches courses in indoor air quality, sustainable buildings, and sustainable energy systems. Prior to his position at the University of Toronto, Dr. Siegel was an Associate Professor at the University of Texas.

Assessing the Real Benefits of Filtration
Thursday, April 18 | 9:15 am – 10:15 am

We use filters to reduce exposure to particles.  We base our estimates of the benefit of filtration on standard tests of filtration that happen in test ducts or chambers under particular conditions.  Real life is almost always different from these tests and differently different in every environment.  Furthermore, filtration performance in any environment changes over time in ways that are like different than standardized tests of filter conditioning or loading.  This presentation discusses two methods of assessing filter testing in any environment, rather than a laboratory.  Both use low-cost instrumentation and provide a direct assessment of air cleaning performance in any environment.  Results from portable and central air cleaning systems in a variety of different environments (classrooms, offices, homes) show the real value of filters that is specific to an environment and can be used to illustrate the direct benefit of filtration.

Owen, Kathleen 300x300

Kathleen Owen
Research Triangle Institute

Using Air Cleaning Devices with ASHRAE Standard 241
Thursday, April 18 | 10:30 am – 11:30 am


Thibodeau, Jeff

Selling Solutions: Insights from Filtration Industry Leaders
Friday, April 19 | 11:00 am – 12:00 pm

Join Filtration Industry experts as they give tips on selling approaches across product segments and different markets.  Discover the basic principles, common practices and what motivates some of the most successful people in our industry!!  This is a DO NOT MISS session that will guarantee a “take away” skill!!


Jeff Thibodeau
Area Manager

Dugan, Phil
Gainsborough, Edward
Holmes, Jon

Phil Dugan, NCT II
Air Filter Superstore, LLC

Edward Gainsborough CAFS, NCT
Vice President of Sales
Filter Services, Inc.

Jon Holmes, CAFS
Territory Sales Manager
Camfil Canada, Inc.