Schedule of Events
Click on the dates below to view the scheduled programming and events. The schedule is subject to change. All times are in Pacific Daylight Time (PDT).
| Monday, October 12 | Tuesday, October 13 | Wednesday, October 14 | Thursday, October 15 |
| 4:00 pm - 6:00 pm | Registration Esmeralda Foyer |
| 5:00 pm - 9:00 pm | Board of Directors Meeting and Dinner TBD |
| 7:30 am - 8:30 am | Networking Breakfast Esmeralda Ballroom |
| 7:30 am - 11:00 am | Registration Esmeralda Foyer |
| 8:30 am - 8:45 am | Welcome & Opening Remarks Esmeralda 4&5 Steve Griffiths, CAFS — NAFA President, General Manager, Independent Filter Service P/L Keith Jordan, CAFS, NCT — NAFA Secretary and Conference Chair, President, Colorado Air Filter LLC |
| 8:45 am - 9:45 am | Keynote Productivity with Purpose: Turning Strategy into Results Esmeralda 4&5 Randi Braun — Executive Coach, Something Major |
| 9:30 am - 10:30 am | Companion Program Companion Meet & Greet TBD |
| 9:45 am - 10:15 am | Break Esmeralda Foyer |
| 10:15 am - 10:25 am | NAFA Update Esmeralda 4&5 Steve Griffiths, CAFS — NAFA President, General Manager, Independent Filter Service P/L |
| 10:25 am - 11:25 am | AI as a Force Multiplier for Business Owners — How to Use AI as Your Analyst, Advisor, Coach, and Executive Assistant Esmeralda 4&5 Mike Grauss — Financial Advisor, RBC Wealth Management |
| 12:30 pm - 5:00 pm | NAFA Foundation Golf Event (Optional) Indian Wells Golf Course Sponsored by Engineered Filtration Systems |
| 6:00 pm - 7:15 pm | Desert After Dark Welcome Reception Rose Lawn |
| 7:30 am - 12:00 pm | Registration Esmeralda Foyer |
| 7:30 am - 8:45 am | Education & Training Committee Meeting and Breakfast Esmeralda 1 |
| 7:30 am - 8:45 am | Guidelines Committee Meeting and Breakfast Esmeralda 2 |
| 8:00 am - 9:00 am | Networking Breakfast Esmeralda Ballroom |
| 9:00 am - 9:15 am | Morning Welcome Esmeralda 4&5 Keith Jordan, MBA, CAFS, NCT — President, Colorado Air Filter LLC Randi Braun — Executive Coach, Something Major |
| 9:15 am - 10:25 am | Keynote Economic and Policy Update: Navigating What's Ahead Esmeralda 4&5 Alex Chausovsky (Back by Popular Demand!) — Market Researcher & Analyst, 3DM Consulting |
| 10:25 am - 10:55 am | Break Esmeralda Foyer |
| 10:55 am - 12:00 pm | From Insight to Action: Roundtable Discussions on What's Next Esmeralda 4&5 Alex Chausovsky — Market Researcher & Analyst, 3DM Consulting |
| 1:00 pm - 4:30 pm | San Andreas Fault Jeep Tour (Optional) |
| 1:00 pm - 3:30 pm | Certification Exams (Optional) |
| 6:00 pm - 6:30 pm | Reception Esmeralda Patio |
| 6:30 pm - 8:00 pm | Awards Dinner (Awards 7:15 pm - 7:45 pm) Esmeralda 4&5 Sponsored by Rensa Filtration |
| 7:30 am - 12:00 pm | Registration Esmeralda Foyer |
| 7:30 am - 8:45 am | Membership & Marketing Committee Meeting and Breakfast Esmeralda 1 |
| 7:30 am - 8:45 am | Technical & Certification Committee Meeting and Breakfast Esmeralda 2 |
| 8:00 am - 9:00 am | Networking Breakfast Esmeralda Ballroom |
| 9:00 am - 9:10 am | Morning Welcome Esmeralda 4&5 Keith Jordan, MBA, CAFS, NCT — President, Colorado Air Filter LLC Randi Braun — Executive Coach, Something Major |
| 9:10 am - 10:10 am | Business Owners Fireside Chat Esmeralda 4&5 Panelists Keith Jordan, MBA, CAFS, NCT (Moderator) — President, Colorado Air Filter LLC |
| 10:10 am - 10:30 am | Break Esmeralda Foyer |
| 10:30 am - 11:10 am | The Business Leaders Playbook for Growth, Wealth, & Succession Esmeralda 4&5 Skyler Sandry, CPRC — Managing Director, Financial Advisor, RBC Wealth Management Kevin Ryan — Wealth Management Advisor, RBC Wealth Management |
| 11:10 am - 11:50 am | Shipping Air: How Freight Really Moves — and What It Means for Your Business Esmeralda 4&5 Brian Perrino — Director of Strategic Business Development, MegaCorp Logistics Jake Redenbaugh — National Account Manager, MegaCorp Logistics |
| 11:50 am - 12:00 pm | Finale Esmeralda 4&5 Keith Jordan, MBA, CAFS, NCT — President, Colorado Air Filter LLC Randi Braun — Executive Coach, Something Major |