Speakers
Traci Brown, CSP
Fraud-Busting Body Language Expert & Best Selling Author
Traci Brown, Inc.
TIME Magazine has named Traci one of the nation’s top deception detection experts. She’s trained alongside our country’s top law enforcement.
Ms. Brown is a frequent television guest and is the author of How to Detect Lies, Fraud and Identity Theft. Her Fraud Spotting Learning Platform has helped companies stop millions in fraud loss. She is currently ranked the #3 body language expert in the world.
Liar, Liar Pants on Fire
Thursday, April 18 | 3:40 pm - 4:45 pm
Discover how to win the game with clients, your boss, your team, and your prospects. Protect your hard-earned profits and catch would-be fraudsters before they can take away everything you’ve worked for. In this fast-paced keynote, you’ll discover how to use Traci’s 9-Point Fraud Spotting System to separate the lies from the truth, so you don’t innocently step into a business, life, or reputation-destroying event.
Keith Jordan, MBA, CAFS, NCT
President, Colorado Air Filter LLC
Keith Jordan is the President and Owner of Colorado Air Filter LLC, the largest locally owned Air Filter distributor in Colorado. Keith is also on the board of directors for the National Air Filtration Association (NAFA), an association of over 300 Air Filter Distributors globally. He has successfully completed the CAFS (Certified Air Filtration Specialist) and NCT (NAFA Certified Technician) certification programs with NAFA. Prior to owning Colorado Air Filter LLC, Keith spent the last 15 years in the UV-C Air, Odor and surface disinfection industry as a VP Sales USA for Sanuvox Technologies. Keith has worked in the Indoor Air Quality industry through several pandemics including the Covid Pandemic. He has been a contributing member to ASHRAE, BOAC, NAFA, IFMA and has authored several Air Quality articles for various publications. Keith has an undergraduate degree in Marketing and an MBA from Regis University in Denver, Colorado.
NAFA Guidelines: Using them to your Advantage
Thursday, April 18 | 11:30 am – 12:00 pm
Gain key points for each guideline that you can use immediately to increase your sales, customer service and set you apart from your competition.
Michael Corbat, CAFS
Vice President of Engineering
Rensa Filtration
Mr. Corbat has over 23 years of technical background specific to air filtration combined between Filtration Group, Custom Filter and Rensa Filtration. Has been President of NAFA, Chair of ASHRAE 52.2 and TC 2.4. Currently he is a voting member of SSPC 241 and GPC 35.
Using Air Cleaning Devices with ASHRAE Standard 241
Thursday, April 18 | 10:40 am – 11:30 am
Everything helps in Standard 241! This new Standard “Control of Infectious Aerosols” is written to provide reduced risk during Pandemics (or IRMM). It requires users to provide specific amounts of clean or cleaned air per person in occupied spaces, then lets you choose from multiple options to meet their air needs. Once the air needed by your building or space and where it is needed are determined, you decide which solutions to use. You can bring in outdoor air (assumed clean of human pathogens), reduce occupancy, or use air filters, ultraviolet light (UV), reactive air cleaners (RAC), and other air cleaners to make your building safer. Or you can use some of each of the different options. This talk introduces Std 241 with emphasis on how air cleaners can be used and what requirements are made to allow them to be used.
Elizabeth McCormick, CSP, CW2
Motivational Speaker Specializing in Leadership, Sales & Safety
Soar 2 Success International, LLC
U.S. Army, Retired
As a decorated US Army Black Hawk Helicopter Pilot, Elizabeth McCormick flew air assault, command and control, top-secret intelligence missions, and transported high-level government VIP’s, transitioning from her military service to corporate management with her exemplary business background including being a international contract negotiator, and commodity manager in purchasing and supply chain for global corporations. Elizabeth is now shattering the glass ceiling as an in-demand Motivational Keynote Speaker and Leadership Specialist: currently #5 on the list of “Leadership Experts to Follow Online”. Her authority on Leadership, Safety, Military, and Veterans Issues is highly sought after with the media. She is frequently seen on ABC, CBS, NBC, FOX, CW, in the Wall Street Journal and was just recently live on CNN for a segment on flying a helicopter. Her personal development book, The P.I.L.O.T. Method; the Five Elemental Truths to Leading Yourself in Life, is a “must read” along with her 19+ business tip books in the Soar 2 Success series on leadership and entrepreneurial topics. In 2011, Elizabeth received the US Congressional Veteran Commendation for her service to her country and community as a disabled veteran.
Soar Your Sales Ramp Up Your Rapport to Better Relate and Be Relevant to Your Customers
90 Minute Keynote
Friday, April 19 | 9:30 am - 11:00 am
Needing motivation to perform at a higher level? Trying to exceed your current numbers without additional resources? Struggling to work cohesively and effectively with other teams? Motivational sales speaker Elizabeth McCormick will share her professional achievement and sales secrets for business. In the first half, through her stories of flying missions as a helicopter pilot, she will create an unforgettable experience for YOU while inspiring YOU to Soar Your Sales! In the second half, Elizabeth will switch to tactics so YOU can instantly connect in person, on the phone/zoom, or email; effectively follow up and respond; and increase your closing rate.
Hunter Most, CAFS
Application Engineer
AAF Flanders
As Application Engineering Manager with AAF Flanders, Hunter Most works with manufacturer representatives, engineers, and end users from Canada to the Caribbean. His primary goal is to assist in the selection and implementation of application-based filtration solutions with optimal performance at the lowest total cost of ownership.
To accomplish this, he coordinates project teams including members of account, project, product, and industry segment managers across all channels to market. He has also been at the forefront of AAF Flanders’ initiatives to elevate the role of Internet of Things (IOT) technology in the filtration industry.
Hunter is a Certified Air Filtration Specialist (CAFS) through the National Air Filtration Association (NAFA), where he is currently the Chair of the Technical Committee and a member of the Education and Guidelines Committees.
He lives in the Greater Philadelphia Area, where is he is a member of the local ASHRAE and IFMA chapters. He holds degrees in Industrial Engineering, Engineering Entrepreneurship, and Engineering Leadership Development as well as a certification in Lean Six Sigma.
CAFS Study Hall
Wednesday, April 17 | 9:00 am - 10:00 am
The Certified Air Filter Specialist (CAFS) program distinguishes those professionals who have demonstrated a thorough, up-to-date understanding of air filtration technology and high level of professionalism. To become certified, air filtration professionals must pass an extensive examination on the principles, methods and applications of air filtration. Join Hunter for a 1-hour follow-up to the CAFS Q&A held on April 3rd.
Kyle Megna
Air Things
Kyle Megna is an experienced professional in the indoor air quality arena, currently spearheading initiatives as a Regional Manager for the Western U.S. at Airthings where he's recognized for his strategic approach to sales and enduring client rapport. Before his current position, Kyle was instrumental at Swisslog Healthcare as a Regional Sales Director. His tenure there enriched him with profound insights into healthcare logistics, specifically the imperative of maintaining optimal indoor environments in healthcare facilities—a mission he's deeply committed to. Kyle pursued a Master of Business Administration at the University of Colorado Denver, specializing in Sales Management and Strategic Planning. His undergraduate studies in Mechanical Engineering at the same university were distinguished by a focus on robotics, culminating in a significant contribution to a DARPA-funded project on autonomous vehicles and underground mapping operations. Kyle's blend of engineering prowess, business insight, and his specialized experience with sensitive indoor environments, uniquely positions him to offer perspectives on indoor air quality challenges in a post-pandemic world.
The Future of Fresh Air: Navigating Post-Pandemic Changes in Indoor Air Quality
Thursday, April 18 | 2:45 pm – 3:40 pm
Join us as we explore the transformative impact of the pandemic on indoor air quality. We'll examine the latest trends in IAQ data, review critical legislative updates, highlight new funding avenues, and analyze market shifts that are influencing both residential and commercial spaces.
Jeffrey Siegel, Ph.D.
Bahen/Tanenbaum Chair in Civil Engineering
Professor of Civil Engineering and Mineral Engineering
The University of Toronto
Jeffrey Siegel, Ph.D., is a Professor of Civil and Mineral Engineering and a member of the Hub for Advancing Buildings at the University of Toronto and a Bahen/Tanenbaum Chair in Civil Engineering. He holds joint appointments at the Dalla Lana School of Public Health and the Department of Physical & Environmental Sciences. He has an M.S. and Ph.D. in Mechanical Engineering from the University of California, Berkeley as well as a B.Sc. from Swarthmore College. He is internationally recognized for his work on indoor air quality generally and air cleaning specifically and is a fellow of ASHRAE and a member of the Academy of Fellows of the International Society for Indoor Air and Climate (ISIAQ). His research interests include healthy and sustainable buildings, filtration and air cleaning, ventilation and indoor air quality in residential and commercial buildings, control of indoor particulate matter, cognitive impacts of indoor air quality, and the impact of building systems on indoor microbiology and chemistry.
Assessing the Real Benefits of Filtration
Thursday, April 18 | 9:05 am – 10:25 am
We use filters to reduce exposure to particles. We base our estimates of the benefit of filtration on standard tests of filtration that happen in test ducts or chambers under particular conditions. Real life is almost always different from these tests and differently different in every environment. Furthermore, filtration performance in any environment changes over time in ways that are like different than standardized tests of filter conditioning or loading. This presentation discusses two methods of assessing filter testing in any environment, rather than a laboratory. Both use low-cost instrumentation and provide a direct assessment of air cleaning performance in any environment. Results from portable and central air cleaning systems in a variety of different environments (classrooms, offices, homes) show the real value of filters that is specific to an environment and can be used to illustrate the direct benefit of filtration.
Kathleen Owen, ASHRAE Fellow
Engineering Consultant
Owen Air Filtration Consulting, LLC
Kathleen Owen, Owen Air Filtration Consulting, is an air filter/cleaner filtration efficiency and testing expert. She is a member of the ASHRAE 241 committee, chairs Standard 185.5 (developing chamber/side-duct testing method for air cleaners) and is a past chair of both 52.2 and 145. She ran the RTI air cleaner testing lab for 20 years and has done air cleaner and IAQ research for almost 40 years. She has just finished three ASHRAE research projects on various aspects of air cleaner testing and use. She is an ASHRAE Distinguished Lecturer and a Fellow.
Using Air Cleaning Devices with ASHRAE Standard 241
Thursday, April 18 | 10:30 am – 11:30 am
Everything helps in Standard 241! This new Standard “Control of Infectious Aerosols” is written to provide reduced risk during Pandemics (or IRMM). It requires users to provide specific amounts of clean or cleaned air per person in occupied spaces, then lets you choose from multiple options to meet their air needs. Once the air needed by your building or space and where it is needed are determined, you decide which solutions to use. You can bring in outdoor air (assumed clean of human pathogens), reduce occupancy, or use air filters, ultraviolet light (UV), reactive air cleaners (RAC), and other air cleaners to make your building safer. Or you can use some of each of the different options. This talk introduces Std 241 with emphasis on how air cleaners can be used and what requirements are made to allow them to be used.
Selling Solutions: Insights from Filtration Industry Leaders
Friday, April 19 | 11:00 am – 12:00 pm
Join Filtration Industry experts as they give tips on selling approaches across product segments and different markets. Discover the basic principles, common practices and what motivates some of the most successful people in our industry!! This is a DO NOT MISS session that will guarantee a “take away” skill!!
Moderator
Jeff Thibodeau
Vice President
Mikropor
20+ year industry veteran and 40+ year sports official with a very different view of the world, business and people.
Panelists:
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Phil Dugan, NCT II
President
Air Filter Superstore, LLC
Phil Dugan is a seasoned professional with 16 years of experience in the air filtration industry, primarily in the northwest region of the US. He holds the dual roles of President at Air Filter Superstore and CEO at AirFilCo, both leading companies in their respective regions. As a NCTII NAFA Certified individual, Phil ensures that all his employees also hold some form of NAFA Certification. Under his leadership, Air Filter Superstore has grown to become the most dominant air filter distributor in its region, and AirFilCo is rapidly climbing the ranks in its area. When he’s not steering his companies towards success, Phil enjoys an active outdoor lifestyle. From snowmobiling and snowboarding to RZRing and golfing, if it’s outdoors and has an engine, Phil is all for it. In addition to his extensive experience and leadership roles, Phil Dugan is recognized for his unique sales skills and strategies. These have enabled both Air Filter Superstore and AirFilCo to remain competitive, regardless of the scope of work. His innovative approach has fueled rapid growth and a dominant presence in their respective markets. Phil’s ability to adapt and innovate continues to drive the success of his companies and sets a high standard in the air filtration industry.
Edward Gainsborough CAFS, NCT
Vice President of Sales
Filter Services, Inc.
Edward Gainsborough brings over a decade of dynamic sales expertise coupled with six-plus years of experience within the air filtration industry. Edward has spent the majority of his career with Filter Services Inc based out of Chicago IL and has helped lead their expansion into new markets across the Midwest. Today he serves as the VP of Sales of Filter Services Inc and Mission Filtration and leads a team of 20 filter sales sales professionals across 4 states. With a proven track record of building successful filter sales teams, Edward Gainsborough is poised to inspire and empower fellow industry professionals, offering unique perspectives that redefine success in the realm of air filtration sales.
Jon Holmes, CAFS
National Accounts Manager
Camfil Canada, Inc.
Jon Holmes brings over 20 years of sales experience, of which a decade of expertise in air filtration. Since joining Camfil Canada Inc in 2014 and promoted to National Accounts Manager in 2022, Jon has solidified his position as a preeminent authority. His profound comprehension of filtration technologies and standards, honed through rigorous training, and field experience distinguishes him. Jon excels in delivering customized solutions to meet clients' evolving needs and provides comprehensive cost analyses using Camfil's LCC software. Actively involved in industry organizations, Jon holds a Fitwel Certification and is a dedicated member of NAFA, contributing to three committees. He is also a proud recipient of the CAFS certification from NAFA, further showcasing his expertise. Jon shares insights through training sessions and engaging LinkedIn videos. As the co-host of "Let's Talk Clean Air" podcast, Jon underscores his commitment to clean air and global education on air quality