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Join us at TECH2020 March 31 through April 2 in Phoenix, Arizona

NAFA’s annual Technical Seminar is one of the highlights of our year when over 200 professionals in the air filtration industry meet to build connections, share best practices and learn from an outstanding lineup of speakers!

Program Highlights

Opening Keynote
“The Pufferfish Effect” Secrets to CRUSH your competition – Compete on Awesome, not Price






Susan Frew, President, Sunshine Plumbing Heating Air
Business Growth Expert

As the daughter of a carpenter and the wife of a master Plumber, Susan Frew is now using her Business Coaching experience having coached 17 different trades and 150 companies to propel their family plumbing business. They grew Sunshine Plumbing Heating Air 535% in just one year.

Susan is a former International VP with AT&T Wireless, Business Coach with ActionCOACH business Coaching, Instructor for the SBA’s national Emerging Leaders program, radio host of “Coaching Not Just for Sports” on ESPN radio in Denver.

After a break to focus on Sunshine’s growth, Susan is a Professional Speaker and Emcee and travels around the US delivering keynotes and training to trades conventions helping members to “Rockstar their Business”! Susan is the author of “The Pufferfish Effect” helping other trade companies and small businesses to grow their companies.

Susan’s compelling TEDx talk in November 2017 has made her a sought-after speaker at Trade Convention, Women events and young women’s audiences. She empowers women to seek non traditional roles in the business world. 

Susan Frew will speak at NAFA’s Tech Seminar March 31-April 2, 2020. She gave a preview of her talk, Compete on Awesome, Not on Price. Watch and listen to this interview with Susan and NAFA’s Tony Veroeven.

Closing Keynote Speaker
Playing Like a Championship Team Every Day!

Boaz Rauchwerger
Boaz Power Corp.

Boaz Rauchwerger was born in Israel. His family immigrated to the U.S. when he was 9. Although unable to speak the language at the time, he became a radio newscaster by the time he was in high school. Boaz has been a newspaper publisher, owned his own advertising agency, and has produced corporate films as well as a network television show. His Tiberias Success Formula has helped thousands of professionals, executives and employees to enhance and supercharge their careers and their lives.

As Speaker of the Year for Vistage International, the world’s largest organization of CEOs, Boaz has conducted hundreds of seminars for groups of CEOs throughout the U.S., Canada, England, Mexico, and the Caribbean. He has also spoken for such companies as American Airlines, Xerox, Toyota, and Time Warner.

Does your company behave like a team? Are you building on the strengths of everyone’s individual differences? This program will help you discover five steps to get everyone to join the building crew and resign from the wrecking crew.

Master five techniques to inspire others to perform like champions.

  • Six recognition techniques including the powerful “good finder” program
  • Learn four ways that your team can gain a competitive advantage
  • Six recognition techniques including the powerful “good finder” program
  • Learn the two forms of keeping a daily score so everyone wins


Your registration includes:

      • Access to all sessions, including your choice of optional sessions prior to the official event kick-off
      • Breakfast each morning
      • Welcome Reception
      • Networking Lunch
      • Opportunity to participate in CAFS and NCT exams (additional fee required)
      • Chance to tee off during the NAFA Foundation Golf Tournament (additional fee required)

Online registration deadline is March 6. Confirmed registrations must be canceled in writing by March 6 receive a full refund, less a $50 cancellation charge. No refunds shall be made for cancellations after March 6. Substitutions are allowed.

Register Now!

Embassy Suites by Hilton Phoenix/Scottsdale
4415 E. Paradise Village Parkway S.
Phoenix, AZ 85032

Book online or call the hotel at (602) 765-5800 or toll free 1-800-EMBASSY to place your reservation. Be sure to mention “National Air Filtration Association – Technical Seminar” to receive the discounted rate before February 28, 2020.

Room Rates: 
Single/double: $179
Triple: $194
Quad: $209

NAFA discounted room rates are available for three nights prior and three days post event. Room rates are subject to 12.57% state and local tax.

Reservation cut-off date: February 28, 2020
Check-in time: 3:00 pm; Check-out time: 12:00 pm


Phoenix Sky Harbor International Airport provides convenient access to a number of different rental car agencies. The Rental Car Center is located within its own building at 1805 E. Sky Harbor Circle South (between 16th Street and 24th Street, south of Buckeye Road). See map or use these printable directions to and from the Rental Car Center.

Notice: Supershuttle ceased operations on December 31, 2019. For more information on getting to/from the Phoenix Sky Harbor International Airport follow this link.

The cost for a Taxi is approximately $42. Book a taxi (you can also catch a taxi outside of baggage claim).

Ride share services are available 24 hours a day, seven days a week. Phoenix Sky Harbor International Airport has not been formally notified that either Uber or Lyft will cease operations on a specific date. Terminal pick-up locations for ride share service providers are as follows:

  • Terminal 2: east outside door #8
  • Terminal 3: South curb, west end outside door #4
  • Terminal 4: Level 1, north curb, far west end outside door #1
  • Terminal 4: Level 1, south curb, far east end, outside door #8.

For more information on Phoenix transportation, visit the airport information page, or contact the Embassy Suites Concierge via phone at (602) 765-5800.

2020 Golf Tournament @ Stonecreek Golf Club

Neighboring the hotel and recognized by Golf Channel as one of Arizona’s ‘Best Kept Secrets,’ Stonecreek Golf Club offers 18 superb links-style holes and a spectacular view of the Phoenix Mountain Preserves.

Phoenix, Arizona is a golfer’s paradise, encompassing a countless number of greens across the desert landscape. Golfers of all skill levels are invited to stay and play at this Scottsdale, AZ golf hotel, located on the pristine Stonecreek Golf Club.

Rated four stars by Golf Digest, the par-71 Stonecreek Golf Club is a links style golf course, offering championship golf surrounded by spectacular mountain views. Our modern facility boasts a pro shop and a public driving range, as well as a spacious short game practice area, with chipping green, putting green and practice bunker. Perfect your skills with a lesson or two with golf instruction available from PGA professionals, Jack Carter and Paul Purtzer.

Full Convention Schedule

 Monday, March 30

NAFA Executive Officers Meeting

6:00 – 9:00 pm

 Tuesday, March 31


9:30 am – 5:00 pm

NAFA Foundation Meeting

8:00 – 9:30 am

Optional Training Sessions

V-Belt Preventative Maintenance Training

Pete Walmsley, Director Product Management – Power Transmission, National Sales Manager – HVAC
Megadyne Jason Industrial

Join us for this pre-conference session for a look at the importance of V-Belt maintenance plans including the safety and efficiency issues that you’ll benefit from by having a plan in place. After attending this session you’ll know:

  • How belts are made, constructions, rubber materials, cord or tensile members, etc.
  • Where to use wrapped vs. raw edge belts
  • Proper removal of old belts and installation of new belts
  • Sheave wear, including sheave gauges
  • Proper drive alignment
  • Tensioning, including how to use a tensiometer – 98% of all v-belt failures are due to improper tension, so this is a critical tool

UV-C Disinfection as Another Profit Center

Keith Jordan, MBA, VP Sales – USA
Sanuvox Technologies, Inc.

This pre-conference session will look at the science of using UV-C for air disinfection, surface disinfection and odor oxidation. In this session you’ll learn about specific applications in the areas of:

  • Evaporator coil cleaning
  • Cannabis
  • Garbage odors
  • Hospital rooms
  • Residential
  • Food/produce surface
  • Wineries

10:30 am – 12:00 pm

Welcome & Opening Remarks

Tom Justice, CAFS, NCT, NAFA President

Nathan Wittman, CAFS, NCT, NAFA President-Elect
Filter Technology Company, Inc.

1:00 – 1:15 pm

Keynote Speaker
“The Pufferfish Effect” Secrets to CRUSH your competition – Compete on Awesome, not Price

Susan Frew, President, Sunshine Plumbing Heating Air
Business Growth Expert

Full Description

1:15 – 2:15 pm

Networking Break & Tabletop Exhibits

2:15 – 3:30 pm

NAFA Guidelines: Firing Range and Molecular Filtration   

Randy Brannen, CAFS, NCT II, Director of Sales and Business Development
Quality Filters, Inc.

Paula Levasseur, CAFS, Owner/Consultant
LMF Services LLC

Many international HVAC/R organizations promulgate standards for the air filtration industry, and many of these standards become part of a national building code. For the most part, these codes dictate “minimum standards” that must be met to be in compliance with the code. NAFA publishes a series of air filtration best practice guidelines based on these codes, but that go further to recommend and incorporate the “highest level of air filtration standards” for specific applications.

In this session, the lead author of the Firing Range Guidelines, Randy Brannen, and the lead author of the Molecular Filtration Guidelines, Paula Levasseur, will review the information in these important documents.

3:30 – 4:30 pm

Young Professionals Reception

4:45 – 5:45 pm

NAFA Opening Reception

6:00 – 7:30 pm

 Wednesday, April 1


7:00 am – 1:00 pm

CAFS Q&A Breakfast Session

Jim Rosenthal, CAFS, CEO
TEX-AIR Filters/Air Relief Technologies

7:30 – 9:30 am

Breakfast (Hotel Restaurant)

Your room at the hotel includes access to the Embassy Suites breakfast

Education & Training: Committee Meeting

7:00 – 8:30 am

Guidelines Committee Meeting

7:00 – 8:30 am

Clearing the Air for Indoor Plant Environments

Nadia Sabeh, PhD, PE, LEED AP

Growing crops indoors allows farmers to control many of the variables of production, including water, nutrients, lighting, and climate. Keeping the air free and clear of contaminants also improves crop quality and yield, and helps to ensure consumer and food safety. Many indoor farmers use a combination of air filters, air purification systems, and good sanitation practices to avoid and eliminate mold spores, bacteria, VOCs, chemicals, and other potential sources of contamination in their facilities. In this presentation, Dr. Sabeh will review the efficacy and necessity of using various technologies that are commonly used and sometimes misused in indoor plant environments, including cannabis.

8:30 – 9:30 am

Networking Break & Tabletop Exhibits

9:30 – 10:30 pm

Panel Discussion – Hospitals and Healthcare


10:30 – 11:45 am

Filter Housings and Their Applications

Arthur Soma, Sales Manager
P & G Manufacturing, Inc.

Every tool has a purpose. In the world of air filtration, every filter housing has its place and purpose. In this session, we will cover particulate and molecular filter housing design applications from HVAC to High Containment for nuclear and pharma. We will look at various design features that are needed from a housing type for each of these applications. During this session, you will learn:

  1. what specific housings are used in various applications
  2. how energy savings can play a role in filter housing selection
  3. real-life examples where housings have been properly applied and examples of “Filter Housing Fails.”

Bring your horror stories to share during this lively interactive presentation.

11:45 am – 12:30 pm


12:30 – 1:30 pm

NAFA Foundation Golf Tournament @ Stonecreek Golf Club

Walk to course

1:30  – 5:30 pm

 Thursday, April 2

Breakfast (Hotel Restaurant)

Your room at the hotel includes access to the Embassy Suites breakfast

Membership & Marketing Committee Meeting

7:30 – 9:00 am

Technical & Certification Committee Meeting

7:30 – 9:00 am

Closing Keynote Speaker
Playing Like a Championship Team Every Day!

Boaz Rauchwerger
Boaz Power Corp.

Full description

9:00 – 10:00 am

Committee and Association Updates

10:00 – 10:45 am


10:45 – 11:00 am

CAFS & NCT Testing

11:00 – 1:00 pm


11:00 am – 11:45 am

NAFA Board of Directors Meeting

12:00 pm – 3:00 pm

Register Now!




To discuss sponsorship and reserve an opportunity, please contact Terry Driscoll at, or call 608-310-7542. See a complete list of opportunities here.